In the constant online battle of Google vs. SPAM, Google has again drawn into its arsenal to execute yet another update to its search engine results algorithms. This time the update will be the biggest one yet and will effect a large percentage of websites, possibly causing massive drops in search term ranking and potential business profits. Matt Cutts, the head of the “webspam” team at Google and pretty much the authority on all things SEO announced the new update, which is expected to be fully implemented in less than a month. The update will target sites that are overly optimized and focus, even more-so than before, on quality and relative content. The overall goal is according to Cutts, “to level the playing field” and allow sites that don’t do much SEO but have quality content a better chance to rank than a site that uses SEO to the point of abuse.
“We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now,” Cutts said.
So what does this mean for SEO?
Google is still holding weight to SEO, just tweaking how the algorithms read into your sites statistics. Proper SEO will now be even more important than before and will have to be done carefully and correctly to ensure the safety and online stability of your site. Online optimization and exposure is still important to your sites integrity in regards to page rankings but building junk backlinks will be a thing of the past. Quality content is king, providing fresh unique content that is relative to people searching for your keywords will help to keep you at the top in Google’s eyes and will allow visitors to put more trust in your site..
Steps to insure you’re safe from the update
1. Synonyms – Google has also announced that the search engine bot is now working on a semantic type search where the bot can recognize comparable keywords. This will protect from abusing search terms and keywords and allow more diversity while keeping content relevant
2. FAQ – Google has said they are going to place weight on definitions and answers. This allows users to retrieve authoritative answers to the keywords or terms they are searching for. Sites can benefit from this by implementing a FAQ or Ask an Expert section on their site to answer direct questions concerning their services or products. This also helps to become index for many terms and phrases.
3. Be an Authroity – Too many sites lack content in regards to what they offer. If your website revolves around your home construction business then don’t just list your services and prices. List the benefits of repairs, the cost effectiveness of your materials and the investment into the property. Diversify and educate your visitors
The ongoing changes from Google are coming more frequently than ever, with three in the past few months, you need to be sure you have a qualified and educated team behind your website. Optumus Analytics provides safe SEO and ORM with a working knowledge and constant awareness to changing trends and Google’s algorithm updates allowing you more time to focus on your business.